NUVI: Innovative Edge for Success

Our focus is to organize the best team we can, put a system in place that allows us to scale media marketing at an amazing rate and then get out of the way

This will give universities and colleges a better scope for improvement. Further, with user-friendly and efficient reporting tool, NUVI has made life even simpler and help in saving valuable time. Their publishing tool helps universities and colleges to deliver right content to the targeted audience and enhance their campus marketing. And NUVI’s visualization tool creates real-time visual displays of social media performance. Using this tool, clients can better formulate strategies that boost their company’s profile, while also monitoring the effectiveness of their marketing and social-media teams through NUVI’s exclusive visual representation of the conversation. “NUVI makes social conversations actionable by using elegant real-time dashboards and stunning visualizations. It’s fantastic to see our clients experiencing the quantifiable benefits of the NUVI platform,” says Nellesen.

“We've created a broad-based, simple easy to use social media tool that fits customer needs,” asserts Nellesen. One of the NUVI’s most prominent clients, Illinois State University uses NUVI’s Social Media Analytics Command Center (SMACC) to train their students in data analytics and strategy implementation. SMACC also enables users to track keywords, hashtags, and topics, and then see data visualizations.

NUVI, which started with just four employees, has now grown exponentially. It is partnered with more than 1200 companies, organizations and higher education institutions, both locally and abroad. NUVI is focused on engaging students with hands-on learning of social media, introducing students to the latest technologies, and legitimizing and quantifying social data to increase statistical significance for research. “Our focus is on the discovery of information and the diffusion of information,” concludes Nellesen.