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NUVI offers social media command station to education institutions through which colleges can measure social impact of their brand and improve upon it. It also facilitates campus cops to enrich overall campus life experience by monitoring social media data. The institutions can track what students think of their college by identifying how many people researched about the institution, analyzing social media data, particular profiles reach and spread, and many more. The best part of NUVI’s social media strategy tool is that it provides customers the ability to create, edit, and manage monitors on their own. In addition, NUVI simplifies the process of mining historical social media data, analyzing all posts and tracking all the mentions. “Our focus is to organize the best team we can, put a system in place that allows us to scale media marketing at an amazing rate and then get out of the way,” says Keith Nellesen, Chairman & CEO, NUVI.
NUVI analyzes data from manifold sources, including Facebook, Twitter, YouTube, Google+, Delicious, Reddit, Flickr, Vimeo and more than 3 million RSS feeds.
Our focus is to organize the best team we can, put a system in place that allows us to scale media marketing at an amazing rate and then get out of the way
“We've created a broad-based, simple easy to use social media tool that fits customer needs,” asserts Nellesen. One of the NUVI’s most prominent clients, Illinois State University uses NUVI’s Social Media Analytics Command Center (SMACC) to train their students in data analytics and strategy implementation. SMACC also enables users to track keywords, hashtags, and topics, and then see data visualizations.
NUVI, which started with just four employees, has now grown exponentially. It is partnered with more than 1200 companies, organizations and higher education institutions, both locally and abroad. NUVI is focused on engaging students with hands-on learning of social media, introducing students to the latest technologies, and legitimizing and quantifying social data to increase statistical significance for research. “Our focus is on the discovery of information and the diffusion of information,” concludes Nellesen.